For Earth

As fashion house, we pursue a purpose to every product we bring about and service to the world around us through various fronts. Conserving, protecting and restoring the Earth’s vital ecosystems and biodiversity is one of the objectives that inspires us to work harder every day to grow our brand and through it, our impact. We believe in giving back to our planet as a sign of gratefulness for allowing us to live and thrive.

SENTIENT is a proud member of 1% For The Planet, donating at least 1% of sales to certified environmental organizations in Mexico. Our donations are focused on the preservation of the biodiversity and survival of ecosystems also needed to ensure the health of the Earth’s biophysical processes and mitigate climate change.

Operation Jaguar

Biodiversity conservation includes efforts to preserve and protect wild animals, plants, and their habitats. It is not only our responsibility to ensure that future generations can enjoy our natural world and the incredible species that live within it, but to understand just how important it is to protect and preserve wildlife for the survival of the ecosystems in which they live.

The jaguar (Panthera onca) is the largest wild cat in the American Continent and the third in size after the Asian tiger and the African lion. It is Mexico’s most emblematic species for conservation due to its millenary significance and its interdependency with the survival of local ecosystems. Unfortunately, more than 80% of the original jaguar population in Mexico has disappeared. There are only 4,800 specimens left in the entire country: the majority in small areas and often isolated. This is a despairing statistic, compared to the estimated 20,0000 jaguars that inhabited Mexico at the beginning of the 20th century. Sadly, the jaguar in Mexico could disappear in 50 years. We must unite and act!.

To recover and preserve the jaguar, Naturalia -a Mexican environmental non-profit- initiated Operation Jaguar, which aims to keep this feline free within private reserves. In 2003, Naturalia created the first Mexican reserve in the state of Sonora for the conservation of the jaguar and the protection of its ecosystem. Today, this private reserve has an area of more than 22,000 hectares destined for conservation in perpetuity.

SENTIENT has teamed up with Naturalia, in order to preserve this majestic feline, whose survival is key to the conservation of entire ecosystems. Our Panthera shopping bag is dedicated to the efforts that organizations like Naturalia undertake to help preserve this iconic creature. With your help, Naturalia will expand the reserve protecting ecosystems where jaguars and other species live, and thus save them from extinction. We need your help to achieve this goal!  For every bag purchased we will donate 10 % of our proceeds to Naturalia.

What if the jaguar disappears?

The main threat to the survival of the Mexican jaguar is the loss of its original habitat. As of today, more than 50% of its original habitat has been destroyed, primarily due to the transformation of forests and jungles into pastures for farmed animals, logging, urbanization, mining, as well as the construction of roads that have fragmented the areas of natural vegetation, presenting insurmountable barriers for fauna.

The survival of the jaguar and the conservation of its natural habitat are intrinsically linked. This feline is the top predator or super predator in the ecosystems it inhabits.  For example, the jaguar mainly hunts herbivores, which it constantly stalks. This permanent "threat" that the jaguar represents, provokes a permanent state of alert in the behavior of its prey, which means that these prey animals are always moving. In this constant migration, herbivores consume only vegetation that is at their disposal in each place, allowing the natural regeneration of vegetation. At the same time, herbivores transport in their feces seeds of the plants they consume and deposit nutrients in the soil.

The absence of the jaguar causes a change in the behavior of its usual prey, which becomes more sedentary and thus begins to alter the abundance and composition of the vegetation. This leads to the loss of species, which in turn causes a chain of disorders in the ecosystem.

Also, with the extinction of the jaguar, bodies of fresh water will be lost, and soil erosion will worsen. The large and medium herbivores that are the usual the jaguar’s prey are more vulnerable to attack around bodies of fresh water since predators know that, sooner or later, thirst will force them to approach them. This is why many predators often stalk and ambush their prey near springs and streams. To avoid being hunted there, the prey know that they must visit these places as quickly as possible, quench their thirst and run to safer places. Its impact on the soil and vegetation around bodies of water is negligible. However, when the jaguar disappears from these ecosystems, the behavior of its prey changes and they begin to feel more confident visiting bodies of water and staying around them longer. The overgrazing of vegetation by herbivores and the excessive trampling of their feet, ultimately causes soil erosion and the loss of freshwater bodies in these regions.

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